Victoria Secret is an American lingerie, apparel, and beauty retailer known for its high visibility marketing and branding. This includes a popular catalog, an annual fashion show featuring its sexy Angels, and a plethora of lingerie, sleepwear, bath, and fragrance products. The company also sells women’s clothing, shoes, and accessories. Its products are produced in more than 300 factories worldwide.
The VS brand was founded in 1977 by Roy Raymond. His vision was to create a lingerie store that appealed to both men and women, while at the same time creating a brand image that exuded luxury, allure, and envy. To achieve this, he hired attractive models and used sexy images in his advertising campaigns. His marketing tactics fueled the success of his company and made it one of the most recognizable names in lingerie and women’s clothing.
However, in 1983, he realized that his business model was not sustainable and decided to revamp the brand’s image and mission. His new strategy was based on the idea that women were beginning to gain more buying power, and they wanted to feel glamorous and independent. To this end, VS introduced a line of more tasteful, luxurious lingerie that was meant to be worn in public. This new lingerie line became very successful, and soon VS was one of the largest lingerie stores in America.
As the company grew, VS began to offer other types of women’s products as well as beauty and perfumes. In addition to lingerie, they also offered bras, sleepwear, swimwear, and a tween line called Pink. The VS brand is also well-known for its extensive selection of fragrances, including Bombshell, Love Spell, Heavenly, and So In Love.
The company’s popularity soared, and by 1995, the Victoria’s Secret Fashion Show was created. The show featured top female models and attracted massive television audiences. To boost sales, the VS brand expanded its selection to include a range of sizes. Currently, they offer bras in 30A through 40DDD and panties in XS to XXL.
Over the years, VS has partnered with A-list artists to perform at the fashion shows. This has included performances by the likes of The Weeknd, Selena Gomez, Ariana Grande, and Taylor Swift. In addition to the fashion shows, the VS brand also has an online shop where customers can purchase a wide range of lingerie and other products.
Victoria’s Secret has become an icon of the American consumer culture. The company’s products are available in over 900 stores across the United States and in many countries around the world. The VS brand also offers its products on its website and through its mail-order catalogs.
Despite the popularity of the brand, there have been concerns about its sexism and misogyny in recent years. Former executive Sharleen Ernest has alleged that CEO Les Wexner and Ed Razek shut down any attempts to expand the brand beyond its narrow definition of sexy. The Hulu documentary Victoria’s Secret: Angels and Demons explores these allegations and questions Wexner’s ties to Jeffrey Epstein.