If you’re in the market for some new lingerie, you’ve probably heard of Victoria’s Secret. The American lingerie, clothing, and beauty retailer has become well known for its high-visibility marketing. It all started with a popular catalogue, which was soon followed by annual fashion shows starring supermodels. So what’s the secret? Let’s find out! Continue reading to learn more about this brand and its many secrets.
In the 1980s, the company hired Ed Razek, a marketing executive who was responsible for shaping the brand’s image. He credited Wexner with helping the company’s marketing department. In the early 1990s, the Victoria’s Secret brand gained notoriety when it hired supermodels for advertising and fashion shows. Models like Jill Goodacre and Yasmeen Ghauri helped gain attention for the brand. The company also began featuring its products on televised commercials.
Despite the scandal, Wexner, who had been the head of Victoria’s Secret for a long time, continued to work with the company. The company’s board of directors has hired an outside law firm to review its relationship with Epstein. The company continues to work with MC2 Model Management despite recent revelations that its owners engaged in a sex trafficking scheme. And, the company has even stepped back into working with the infamous Jean-Luc Brunel, who is suspected of running a sex trafficking operation. Despite the scandal, MC2 models still walked in the Victoria’s Secret fashion show as recently as 2015.
Competition for Victoria’s Secret is fierce. In addition to competing with large department stores and small boutiques, the brand faces several other big brands in the lingerie and beauty industry. Other notable competitors include lingerie companies that specialize in bath products, fragrances, and women’s clothing companies that offer online catalogs. In the US alone, there are over 1,400 Victoria’s Secret stores. In addition to rebranding, the company is also testing out a new format in which they operate in smaller off-mall locations.
In May, Wexner told employees at Victoria’s Secret that she was “rethinking” its show and was not only concerned with the public image of the brand, but also the company’s financial future. In addition, Epstein, a former sex offender, managed Wexner’s money for several years. According to the lawsuit, Epstein tried to meddle in the business. However, he was ultimately acquitted of the charges and was sentenced to prison.
The company was founded in 1977 by American businessman Roy Raymond. Raymond felt that men weren’t being welcomed in traditional department stores, so he decided to create a women’s lingerie line instead. The business grew rapidly and is now one of the largest brands in the apparel industry. Among women, Victoria’s Secret sells over $2 billion in merchandise and has more than 600 stores around the world. So, what is the secret behind Victoria’s Secret’s success?
One of the reasons why a woman buys lingerie from Victoria’s Secret is the brand’s uniqueness. A woman who is pregnant will likely buy more lingerie if she is wearing it from a Victoria’s Secret catalog than a woman who isn’t pregnant. The company will soon begin selling nursing bras. As a result of these efforts, the company’s popularity continues to grow.