Victoria’s Secret is an American clothing, lingerie, and beauty retailer. The company’s success is largely credited to its high-profile marketing, which began with a catalog that was a hit and later evolved into an annual fashion show starring supermodels. Today, the brand sells products for every woman’s figure, from the most modest to the most daring. If you want to know more about this lingerie company, read on.
In 2004, Victoria’s Secret did not hold a fashion show, instead opting instead to market the brand on a tour dubbed “Angels Across America.” The company sent out five contract models who were modeled by top-models. Since then, the company has featured non-Angels as well. Angels include Candice Swanepoel, Lindsay Ellingson, Rosie Huntington-Whiteley, and Erin Heatherton. More recently, the company has featured Bella Hadid, Behatt Prinsloo, and Lais Ribeiro, and Elsa Hosk has been a Victoria’s-Sex magazine cover girl.
Several sources, including the New York Times’ Stephanie Strom, and the Wall Street Journal’s Kent Lineback, have discussed the controversy surrounding Victoria’s Secret. While the company’s brand is a global phenomenon, its history is still fairly obscure. Until the late 2000s, Victoria’s stores were concentrated in the United States. This has led to a lack of a comprehensive understanding of the company’s business model.
The new Victoria’s Secret will separate from L Brands and Bath & Body Works and will become its own public company. Pandemic season killed the private equity firm’s plan to acquire the brand, and it swallowed up $2 billion in revenue. The company’s CEO Martha Pease has spearheaded the “Collective” initiative, which is aimed at making stores lighter and more comfortable. The Angels imagery will gradually be phased out of the brand.
After launching her first store in Palo Alto, California, Raymond quickly saw an opportunity in the discomfort. In the beginning, he used a borrowed $80,000 to build the company, which became a success. The company now has more than 200 stores worldwide. And the company has a wide-ranging business model spanning a variety of categories. If you haven’t heard of Victoria’s Secret before, you should definitely read up on this lingerie giant!
The lingerie brand’s recent controversy is no doubt causing an uproar amongst consumers. After all, the company’s controversial stance on the Coronavirus outbreak in China, and its attempts to expand its brand’s reach internationally, is a prime example of the corporate culture’s unsuitable approach to women. It’s worth noting, however, that the company has a self-imposed limit on its thinness, but the broader issue is whether this is a good or bad thing.
Despite the controversy, the company’s reputation has always been intact. Its lingerie business is headquartered in London. The UAE arm is a subsidiary of Victoria’s Secret. Its flagship store in Dubai sells over ten million pieces of lingerie. The brand’s lingerie division targets young women. A popular lingerie model is a perfect model. The sexy and revealing lingerie brand is marketed to women in college and university settings.