If you’ve ever been in a Victoria’s Secret show, you’re definitely aware of the high-profile marketing of the company. In the past, Victoria’s Secret’s catalog was very popular, and the company later began staging annual fashion shows starring supermodels. But what’s the real secret behind the success of the company? The answer may surprise you. It’s actually quite simple: you can purchase any of the company’s products online, which are usually available for immediate delivery.
When Victoria’s Secret first opened in 1982, it had only five stores and a 40-page catalog. The company had been geared more toward men than women, but Wexner found that focusing on men only alienated women. He turned to the fictional founder of the company, Victoria, who was an English-French model. Victoria’s Secret was now a mainstay of the women’s underwear industry. The company is a global phenomenon that has been around for more than three decades.
The Victoria’s Secret brand has been under fire in recent years. The company has been forced to face the fallout from the recent sex scandals. The company’s founder, Ira Wexner, said in a May 2013 that he was “rethinking the show”. The infamous convicted sex offender Jeffrey Epstein had been managing Wexner’s money for several years. Former executives said Epstein tried to meddle with the company’s business.
A new survey conducted by Bank of America in January found that complaints against Victoria’s Secret had decreased compared to the year before the brand went viral. Sixty percent of respondents did not change their opinions. In fact, three percent of respondents had changed their minds in the past twelve months. Many of these women cited poor brand image as the reason for their negativity. If these statistics are accurate, then the brand is moving in the right direction.
Founded in 1977, Victoria’s Secret is a global women’s lingerie brand. The brand’s first line of lingerie was sold to men, but its popularity soon rose. Wexner acquired the company in 1982, and he used it to change society’s view on female sexuality and beauty ideals. Victoria’s Secret’s newest line was introduced in 1995. It was an extreme fusion of a runway show and a pole dance, and the lingerie line has aired on network television for over two decades.
The new Victoria’s Secret will split from L Brands and Bath & Body Works in 2016 to become a separate public company. This move was prompted by the pandemic, which wiped out $2 billion in revenue for the company. Since then, however, the company has been able to turn things around. A new CEO, Martha Pease, has been appointed to head the company. She plans to concentrate on lingerie and remove the Angels imagery from its products.
Razek was responsible for hand-picking models for the show and helped launch the careers of Gisele Bundchen, Heidi Klum, Tyra Banks, and others. In 1999, the Victoria’s Secret Fashion Show went online, with 1.5 million viewers crashing the site. The company also relaunched two new lines of clothing and cosmetics. They are now more diverse than ever and are a far cry from what they were in the early 2000s.