Victoria’s Secret is one of the world’s most iconic brands and has long been known for its high-end lingerie. The brand’s name is synonymous with a certain type of glamour and sexiness, and its annual fashion show has become an annual event in the US that draws millions of viewers.
Founded in 1971, Victoria’s Secret is an American lingerie retailer that offers bras, panties and other women’s underwear. It is a division of L Brands, which owns several other retail and entertainment brands.
The company has a reputation for being sexy and overly sexualized, but it has also been accused of ignoring the demands of its customers and failing to adapt to trends in body-positive underwear. In the past half decade, more inclusive lingerie brands have cropped up, taking share away from Victoria’s Secret.
In 2019, the company faced further controversy after its CMO, Ed Razek, made controversial comments about how it doesn’t cast transgender or plus-size models in its shows and that “the show is a fantasy.”
Since then, the company has restructured and rebranded itself. It has added size-inclusive lingerie start-up Adore Me to its portfolio, and last year it bought a minority stake in size-inclusive swimwear brand Frankies Bikinis.
It has also begun to overhaul its marketing strategy. The company stopped casting Angels, and instead introduced a new group of activists and entrepreneurial women to serve as the faces of its brand.
The company’s sales have been down, and the brand’s stock has fallen by 40 percent in a single year. But in an attempt to revive the company’s reputation and market share, Victoria’s Secret is restructuring its business model.
Cardmembers can earn points on purchases at the victoria’s secret store and online. These points can be redeemed for discounts on future purchases or used to get free products, such as gifts or coupons.
There are no annual fees and you can earn a 10% discount on your first purchase. You can also earn a birthday reward each year you have an active account.
Having a credit card at the victoria’s secret is a great way to get rewards on your purchases, especially if you make purchases regularly. You can sign up for the victoria’s secret credit card online or in stores, and you can qualify for a Gold membership level once you spend $500 on your card during a program year (February 1 through January 31).
The victoria’s secret credit card is accepted at most Victoria’s Secret locations in the United States. You can use it to earn a 10% discount on your purchases, which you can use to save money on your next trip to the store.
As a bonus, you can earn a $10 Birthday Reward each year you have an active credit card account. You can also earn a 15% discount on your purchases when you use the card at a Victoria’s Secret retail location or on an online order.
The company is also making efforts to diversify its board of directors, with more women and non-white members joining the board in recent years. However, the company has faced criticism in the past for having a disproportionate number of male executives, and it was recently accused of misogynistic behavior by former employees.