Victoria’s Secret is a brand of women’s clothing, shoes and lingerie sold worldwide. It has been a mainstay of the fashion industry since 1977 and is known for its catalogue and annual lingerie show featuring ‘Angels’.
The brand was founded by Roy Raymond and his wife Gaye in 1977. According to his story, he had been feeling uncomfortable purchasing his wife’s lingerie in public and decided to create a store where men and women could feel comfortable shopping for lingerie. The concept was a huge success and the company has grown to be the world’s largest lingerie retailer.
In addition to lingerie, Victoria’s Secret sells bath and fragrance products. To make these purchases more appealing to customers, the company created a separate sales force for the fragrances and separated the stores into Victoria’s Secret and Bath & Fragrance sections.
One of the best ways to get ahold of the latest Victoria’s Secret collections is to visit their online store. Here, you can browse and buy their most popular products in various sizes, styles and colors.
A VS Credit Card can help you save money on your purchase as well. The card is designed for frequent shoppers who shop at Victoria’s Secret and PINK.
It offers a wide range of benefits, including free shipping on your first purchase and an annual birthday certificate. It also offers cash back rewards on certain purchases. However, it’s important to note that it’s only available to cardholders who spend at least $250 per year at VS and PINK stores.
The company has been a victim of controversy in recent years, most notably the company’s CEO Les Wexner’s close relationship with Jeffrey Epstein, a registered pedophile and former business partner. Many of the victims who came forward about their experiences with Epstein said he pressured them into sexual acts.
Victoria’s Secret has fought to attract new customers as it shifts away from the body-image culture that made the company famous. But many consumers are still sceptical about the changes.
In addition to a shift in consumer preferences, the company has also faced criticism due to the business practices of its founder. A report in the Wall Street Journal revealed that Epstein helped manage Wexner’s money for several years, and that he tried to influence the company’s hiring of models.
As a result, the company has been losing market share to body-positive brands such as Aerie and ThirdLove, which have risen in popularity among women. While it still holds a third of the women’s lingerie market, Victoria’s Secret has struggled to compete with these new brands.
The company has responded to the changing market by increasing promotions in store. It also hired a new group of women to serve as Angels, including activists and entrepreneurs.
Despite these positive efforts, the company continues to be a victim of the ongoing #MeToo movement and has faced a number of legal issues related to its CEO’s relationship with a pedophile.